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Marketing: Online Resources

Web or Online Resources

When surfing the web and seeking information it is important to always ask questions and evaluate the resources you find. Don't believe everything you read! 

Follow the CRAAP Test and become a better investigator. CRAAP helps researchers to always question online sources, including media and news. Alternatively, Be Media Smart is an Irish government initiative to help people better evaluate media sources.


Below are some links to some trustworthy and useful marketing-related websites. 

The professional body for marketers in Ireland

The representative body for Irish advertising agencies

Independent self-regulatory body set up and financed by the advertising industry

A trade association representing companies who use advertising

The professional body for public relations practitioners in Ireland

Supporting creative excellence in Irish advertising and design

The online information portal of the Irish Marketing Journal (IMJ)

Ireland’s leading marketing, advertising and media monthly

National recognition programme for those who are aspiring towards excellence in customer service

Global information & measurement company, providing market research, insights & data about what people watch, listen to & buy

Online resource for Irish advertising media intelligence